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The untold story of Kahmiri Weavers
The concept of Pashom was conceived by Gurveer Singh Arora in November 2015 in his final year research project at Pearl Academy. While the dissertation was still in progress, he was suggested and encouraged to apply for competitions and to look for seed support. During his research Gurveer came across the sorrowful plight under which the Kashmiri weavers lived and worked. The more he learned about the artisans, the bigger his concerns became. To authenticate his research premises, Gurveer was motivated to travel to the state and interview the artisans, only to be struck by the irony in which these artisans lived. Despite of producing one of the world’s most exclusive, expensive and desired fibers, their livelihoods were rather precarious, with no hope for a better future.
Through Pashom, he aim to change their perception of life and catalyze the process of them realizing their dreams of primary education, basic sanitation, and fruitful jobs. His business model which soon turned into a life mission focuses on creating a synergy among the government initiatives, handloom experts, and financial institutions, and furthermore in bringing a paradigm shift in the nature of the business from being “subsidy” based to be more “market led and sustainable” way of development.
Pashom by Gurveer Singh Arora
Thanks
The Opus Way
